Used-car brand opens new store

Eagers Automotive has expanded its used-car brand operation, easyauto123, with the opening of a new store in Christchurch.

The new showroom on Halswell Junction Road, Hornby, features a 3,617sqm warehouse with capacity for 150-plus vehicles.

The facility is designed to deliver what the company calls a more engaging and customer-friendly experience and features a dedicated “Fun Zone” area equipped with games, “creating a relaxed and welcoming atmosphere for customers and their families”.

After launching in Manukau, Auckland, in 2020, easyauto123 now has four stores in New Zealand and the Christchurch site marks its first foray into the South Island.

Mike Critchley, general manager – NZ operations at Eagers Automotive, says the expansion aligns with the wider group strategy.

“The opening of our Christchurch store represents another important step in expanding easyauto123’s international footprint,” he adds. 

“We’re committed to growing in key regions and delivering a consistent, high-quality experience for our customers. 

“Since launching easyauto123, customers from across New Zealand have enjoyed the benefits of buying with easyauto123. Our new Christchurch store makes the best way to buy and sell used cars even more accessible for the South Island.”

Chris Churchward, general manager – easyauto123 New Zealand operations, notes the new location reflects demand and the brand’s continued growth.

“Christchurch is an important market for us, and this new facility allows us to bring the easyauto123 experience to more customers,” he says. 

“We’ve created a space that not only showcases a large range of vehicles but also makes the buying process simple and enjoyable.”

The opening of the store in May is part of easyauto123’s ongoing investment in growing its footprint across Australasia. The brand now has 19 stores and further expansion is planned.