Marque plots model offensive
Hyundai Motor Company has announced plans to launch or refresh more than 100 models by 2030 as part of an aggressive product offensive.
The South Korean carmaker says its first extended-range electric vehicle (EREV), which will combine the power and efficiency of a battery EV and the convenience of an on-board charger, will be among the new models.
Jose Munoz, president and CEO, outlined the plans at Hyundai Motor’s 2026 CEO Investor Day last month and reiterated the company’s goal of 5.55 million units in global sales by 2030 while also bolstering profitability.
“Our fundamentals have never been stronger. Hyundai Motor Group is the third-largest automotive group and the second-most profitable, which gives us the ability to invest while others are pulling back,” says Munoz, pictured.
“We are bringing more than 100 new models to market by 2030 with multiple powertrain options and raising our operating margin above nine per cent.
“We are leveraging partnerships to scale new technologies and opportunities and becoming a physical AI company, which will produce and deploy robots and robotaxis.”
The company notes it delivered two million wholesale units in the first half of 2026, generating revenue of 95.2 trillion won (about NZ$122 billion), up 2.7 per cent from the same period a year ago.
Hyundai Motor explains the launch or refresh of more than 100 vehicles in coming years will include 58 launches in North America, 49 in South Korea, 41 in Europe, 26 in India and 22 in China.
Many of these will be all-new products or entries into new market segments, with some of the first being all-new Elantra, Ioniq 3, Tucson and Tucson Hybrid vehicles.
A new Santa Fe EREV, which will be built in the United States, is set to arrive in the first half of 2027 and is expected to deliver more than 960km of total range.
To support its ambitions, Hyundai Motor will add 1.27 million units of global manufacturing capacity by 2030.
The first Ioniq 5 Waymo robotaxis, assembled in the SU city of Georgia, will be delivered in the fourth quarter of this year and enable an international expansion of robotaxi services as early as 2027.
The company is also entering the electric three-wheeler segment in partnership with TVS Motor Company, with vehicles designed by Hyundai and manufactured by TVS, moving from concept to prototype in under 24 months.
