Leading lending division

Avanti Finance Group has welcomed Matthew Craig to the team as the head of lending operations at Branded Financial Services.

Craig, pictured, brings a wealth of experience and expertise into the role from across the retail banking, mutual banking and fintech industries. 

He will oversee key areas including credit, settlements, accreditations and sales support, leading Branded’s efforts to optimise and streamline lending operations for customers and business partners. 

With his extensive background in leadership, sales, operations, product management, and project delivery, Craig is well-equipped to lead Branded’s operations as the company continues to grow and expand its services in the Australian market.

Liesl Knox, chief executive officer of Branded Financial Services, says: "Matthew is a great addition to the team. His leadership experience and customer-first mindset will be instrumental in driving the continued success of our lending operations”.

Craig adds: “I’m excited to join the team at Branded Financial Services and to lead lending operations at such an exciting time for the business. 

“With a strong focus on delivering exceptional outcomes for customers, I look forward to working with the talented team to drive operational excellence and innovation in our services.”

Craig’s appointment marks a strategic step for Branded and the broader Avanti Finance Group as the organisation continues to invest in experienced leadership to drive long-term success.