Giltrap backs NZ Fashion Week
Giltrap Group has been announced as the new official naming rights sponsor of New Zealand Fashion Week (NZFW) after agreeing a three-year partnership.
The automotive importer, distributor and retailer has often supported events via its 18 individual brands, but the deal with NZFW marks the first time all marques represented by Giltrap have come together in a sponsorship capacity.
Steve Kenchington, Giltrap Group chief executive officer, says the company is excited about supporting an event that celebrates creativity and progress, and brings people together and strengthens the local community.
“Giltrap Group and NZ Fashion Week are two iconic brands coming together to celebrate the best of New Zealand talent,” he adds.
“While we’re known for backing Kiwis on the track – from Formula 1 to Le Mans – we’ve also long supported innovation and creativity across industries, including fashion.
“This collaboration is about more than sponsorship; it’s about showcasing design, performance, and passion – values that unite both our worlds. We’re proud to help New Zealand’s fashion talent fly on the global stage.
“Like the local fashion industry, the automotive sector has experienced more change in the last five years than in the previous 20, and at Giltrap Group, we see those changes as opportunities for innovation and growth.”
New Zealand Fashion Week presented by Giltrap Group will take place from August 25-30, 2025. It promises a schedule of established and emerging designer runway shows, alongside panel events and on-site and off-site activations.
Feroz Ali, NZFW owner, says: “The generous backing from Giltrap Group allows us to deliver an event that ensures the continued success of the New Zealand fashion ecosystem, which is integral to our identity.
“Their support will aid NZFW in maintaining both local and global relevance and in turn provide them with a platform to reach on-the-pulse consumers.
“Partners and sponsors are vital to the success of NZFW and delivering flow-on effects for the wider industry.”
The official designer list and schedule of NZFW will be revealed at the end of June.
