Farmlands and Mitsubishi team up

Farmlands has signed up Mitsubishi Motors New Zealand (MMNZ) to provide the co-operative’s cardholders access to exclusive offers and pricing on the marque’s models via its dealerships.

Tony Johnston, chief operating officer of MMNZ, says the partnership is a natural fit for two organisations. “Farmlands has an incredibly strong connection with rural communities, and that’s something we understand and value deeply. 

“This is about bringing together two brands with a shared understanding of what matters to New Zealanders and delivering tangible benefits to Farmlands Cardholders.

“Whether it’s a vehicle for the farm, business, family or daily commute, we want to make it easier for Farmlands Cardholders to find the right Mitsubishi.”

Johnston adds the marque’s range offers options for a wide variety of needs. The return of the Pajero will further expand the range, bringing another option for those “seeking capability and adventure”.

The Farmlands partnership comes with MMNZ experiencing a big year of new-model activity and preparing to welcome three significant new vehicles to the Kiwi market.

The all-electric ASX VR-e, pictured, Outlander Sport HEV and Pajero represent a “significant expansion of the range, giving customers more choice across electric, hybrid and adventure-focused vehicles”.

Johnston says the new models and Farmlands partnership reflect momentum building across the business. “We’re excited about what’s happening at MMNZ. Three new models in one year is a huge milestone and each brings something different to the market.

“Partnering with Farmlands adds another exciting dimension. We’re bringing together two trusted names to deliver real value. We look forward to building a rewarding relationship for Farmlands Cardholders in the years ahead.”