Brand tops 1,000 sales in first year
Dongfeng has released a limited-edition version of the Box to celebrate its first year in the New Zealand market, during which it has sold more than 1,000 cars.
The Dongfeng Box has accounted for more than 60 per cent of sales here and established itself as a key model in the Chinese brand’s local line-up.
To mark its New Zealand anniversary, Dongfeng is introducing a rose gold with white roof paint option for the Box that is limited to 50 units.
The first 15 vehicles are expected to arrive this month, with the additional paint option costing $990 and bringing the special model’s price to $30,980 plus on-road costs (ORC).
The current Box model is available at $29,990 plus ORC until the end of the year, after which the price will increase to $32,990 plus ORC.
Arek Zywot, general manager for Dongfeng at Auto Distribution Holdings Ltd, the brand’s New Zealand distributor, says the past year had demonstrated the appeal of its range.
“When we launched our intention was to deliver value and break barriers to EV ownership, versatility and performance,” he adds.
“Reaching more than 1,000 sales in our first year is a significant milestone for Dongfeng in New Zealand, with Box and Vigo leading the charge.
“It shows there is a real opportunity for a brand that puts design, technology, practicality and value at the forefront. We’re building momentum, listening to our customers and continually looking for ways to improve the ownership experience.”
Dongfeng is also preparing to introduce the updated MY27 007, for which pricing remains unchanged at $54,990 plus ORC for the Long Range and $59,990 plus ORC for the Performance variant.
Both variants offer 750kg braked/unbraked towing capability, a retractable rear spoiler to enhance performance and heated front seats, while the Performance model also offers a new black/grey interior option.
Zywot notes customer and dealer feedback plays a key role in shaping Dongfeng’s local offering.
“Their feedback helps us identify where we can make meaningful improvements, whether that’s in the 007, the Box or Vigo. Continuous improvement is central to how we intend to grow the brand in New Zealand.”
Dongfeng’s nationwide dealer network has also grown to 12 outlets in less than a year, with its five newest locations in west Auckland’s Henderson, Rotorua, Taupo, Napier and Palmerston North.
