Mitsubishi franchise wins silver
Staff at a dealership on Auckland’s North Shore are celebrating an international achievement after being awarded silver in the 2025 global accessory display competition run by Mitsubishi Motors Corporation (MMC).
Simon Lucas Mitsubishi represented New Zealand on the global stage among the company’s markets spanning more than 160 countries worldwide.
The award follows the franchise’s success in the national competition organised by Mitsubishi Motors NZ (MMNZ), when it was selected as New Zealand's winning entry and then submitted to MMC Global for judging.
The international silver award marks a significant milestone for MMNZ, representing the first time New Zealand has received an award in the competition.
Simon Lucas Mitsubishi’s winning entry brought the Triton to life through an immersive summer adventure-themed accessory display, showcasing the versatility of genuine accessories and the lifestyle possibilities they create.
Featuring a striking beach-inspired setting and a ute equipped for adventure and creative lifestyle elements, the display formed the centrepiece of a wider marketing campaign with the tagline “gear up for summer and win”.
It extended beyond the showroom with video content showcasing genuine accessories in real-world settings to show how Mitsubishi vehicles and accessories can help owners make the most of summer adventures.
Beyond its visual impact, the campaign was designed to deliver meaningful business results, combining creative storytelling with a co-ordinated promotional approach across the dealership. By connecting genuine accessories with real-life adventures, Simon Lucas Mitsubishi showed how engaging promotion can inspire customers while delivering commercial success.
The award certificate, provided by Arata Takahashi, division general manager of MMC’s global after-sales division, acknowledges the dealership’s enthusiastic participation and valuable contribution to the genuine accessories business.
In a special surprise, members of MMNZ visited Simon Lucas Mitsubishi and presented the award during a company-wide morning tea, allowing the entire team to share in the celebration.
Julie Roberts, business strategy manager, accepted the award on behalf of the dealership. She initiated and oversaw the competition entry, managed the creative approach, and executed the display and campaign, pictured below.
Simon Lucas, owner of Simon Lucas Mitsubishi, says the achievement is a proud moment for the dealership and its team.
“It’s fantastic to see Simon Lucas Mitsubishi recognised internationally, and particularly exciting to know our entry has helped New Zealand achieve its first award in this global competition,” he says.
“We’re incredibly proud of our team. This campaign was a great example of combining creativity, teamwork and commercial focus to deliver something special. To have that recognised on a global stage is tremendous.”
Ian Wardlaw, of MMNZ, presented the award. He says: “We were absolutely delighted that Simon Lucas Mitsubishi was recognised on the global stage. To have a New Zealand dealer achieve a silver award among entries from Mitsubishi markets around the world is a fantastic result.
“This is also a first for MMNZ in this competition, so it’s a particularly exciting milestone for us. Simon Lucas Mitsubishi demonstrated an outstanding commitment to genuine accessories promotion and we’re thrilled to celebrate this achievement with the team.”
