Aiming to redefine luxury

Genesis says two concepts, the X Gran Coupe and its sibling convertible, “take another step toward redefining automotive luxury and performance”.

As derivatives of its flagship model, the G90, the front ends of both boast the marque’s characteristic two-line headlights, which extend towards the crest grille. 

The two concepts feature steeply raked windscreens and lower roof heights for the cabins, while the doors have been lengthened. Frameless windows slide down completely.

The fenders have been widened and aerodynamic wing sections finish the lower bodies, visually planting them firmly on the road.

In the X Gran Coupe, the roof and cant rail have been visually integrated, shaping a cabin that resembles the canopy of sports cars. The beltline for the convertible has been extended further back, dividing the body from the soft-top roof.

At the heart of the driving experience of both is a steering wheel that features a refined aluminium third-bottom spoke, which is subtly patterned to echo the texture of the small command rotaries.

The inside of the coupe Concept features design elements inspired by Mediterranean olive trees, apparently, and a door sill plate bears the model’s name. 

Specially designed floor mats, adorned with olive-leaf motifs, complement a tunnel section with quilted stitching inspired by automotive heritage. The olive wood veneer is microperforated to create olive-themed atmosphere lighting.

Meanwhile, the X Gran Convertible Concept “captures the spirit of fine wines with an exterior colour reminiscent of pressed grapes and an interior colour that echoes the deep, rich hues of cabernet sauvignon grapes from the Livorno region of Italy”.