Meet car with brains
Mercedes-Benz says its new CLA is the cleverest vehicle it‘s ever made thanks to the deep integration of chip-to-cloud architecture in it.
MB.OS is the brain of the latest CLA. It controls four areas, infotainment, automated driving, body and comfort, and driving and charging. At its core, the system helps decouple hardware and software, making software development faster and more adaptable.
Starting with this model, Mercedes-Benz is dividing the technological intelligence of its vehicles into three categories – MBUX, MB.DRIVE, which is the new umbrella term for intelligent driving-assistance systems, and MB.CHARGE.
The car is equipped with supercomputers connected to the marque’s intelligent cloud. This enables over-the-air updates of all software, including driving-assistance systems for the first time.
It keeps the CLA up to date for years, similar to a smartphone that regularly receives new apps and extended functions. And the operating system offers maximum flexibility to integrate content from third-party providers.
The Mercedes-Benz User Experience (MBUX) now runs on MB.OS, marking the start of the fourth MBUX generation. It creates personalised experiences and intuitive interaction between humans and vehicles, setting new industry standards.
The operating and display concept is tailored not only to the car but to individual preferences. The enhanced MBUX Zero Layer on the central display shows the most important information, suggestions and recently used apps.
With generative artificial intelligence (AI), the new MBUX Virtual Assistant is said to revolutionise the relationship between vehicle and motorist. It is the next evolutionary step of voice assistant and goes beyond responding to commands.
It enables complex, multi-turn dialogues and has short-term memory. Based on ChatGPT4o and Microsoft Bing search, it unites the collective knowledge of the internet. Thanks to Google Gemini, the virtual assistant is well-versed in navigation-related questions.
The MBUX can retain context. It can switch between the Automotive AI Agent from Google and ChatGPT, depending on the topic being discussed. This means users can continue conversations and retrieve information throughout their journey.
MBUX Surround Navigation seamlessly integrates assistance and route guidance, while Mercedes-Benz Navigation with Electric Intelligence plans the fastest and most convenient route, including charging stops.
