JMC utes undergo testing
A local testing and validation programme has started before two new utes hit the market in the new year.
Jiangling Motors Corporation (JMC), an established Chinese manufacturer with a long history in commercial vehicles, pick-up trucks and light-duty transport, will be represented here by Auto Distribution Holdings Ltd (ADHL), a division of Armstrong’s.
“These utes have already been tried and proven in multiple markets,” says David Herbert, general manager of JMC at ADHL. “But we’re taking things one step further with a local validation programme designed to test the new vehicles in our conditions in preparation for the upcoming launch.”
The product assessment extends to the utilities being subjected to a series of trials in Kiwi conditions with a focus on towing, payload capability, on and off-road performance, ride, handling, practicality and overall customer suitability.
Findings from the tests are being relayed to JMC engineers in China with product enhancements being made as part of the pre-launch process.
“The range will initially consist of two models, the Vigus and Grand Avenue, giving the brand a great first-up presence in the competitive ute market,” adds Herbert.
“Both bring a combination of diesel power, robust four-by-four capability and practical double-cab configurations while placing increased emphasis on interior comfort, technology and everyday usability.
“JMC product is renowned for ease of operation. For example, tactile buttons provide an intuitive interface supplemented with thoughtfully positioned screens which operate at impressive speeds.
“There’s no fiddling and searching for hidden icons or small switchgear when it comes to JMC utes. Everything is instinctive and straightforward.”
In New Zealand, both models will have four-wheel-drive capability and feature an eight-speed automatic transmission mated to a 2.5-litre turbo-diesel engine. In the Vigus, this powertrain can produce 123kW of power and 430Nm of torque, which increases to 155kW and 500Nm in in the Grand Avenue.
The Vigus combines a “purposeful” exterior design with a spacious cabin, modern infotainment and a functional cargo tray, making it suitable for a range of working and recreational requirements.
The Grand Avenue, pictured above, offers a more premium presentation and broader lifestyle appeal, particularly for customers seeking a combination of performance, contemporary styling and everyday comfort. Further details on final specifications and pricing for both models will be announced closer to launch.
Complementary to the validation process, ADHL is working with accessory and equipment specialists to develop a local after-market support network around the vehicles. These include Fleetline, Camco, 360 Link, Forged Alloy, YHI, Loadmaster and Maxim among others.
Herbert says: “Kiwis have unique requirements when it comes to fitting out and personalising their utes. We want to develop accessories which have our customers and their needs front of mind, as well as being available immediately at launch
“The involvement of experienced local suppliers will ensure customers can access practical, high-quality solutions for everything from load carrying, vehicle protection, towing, touring and work-focused applications from day one.”
ADHL is also building a nationwide JMC dealer network comprising initially of eight locations across Albany, Greenlane, Takanini, Hamilton, Tauranga, Taupo, Wellington and Christchurch. This provides a foundation for sales and after-sales support.
ADHL is welcoming expressions of interest from dealer representatives who want to be involved in growth and development of the marque. Interested parties should email enquiries@jmcnz.co.nz.
“The introduction of Vigus and Grand Avenue will provide New Zealanders with their first opportunity to assess these JMC utes in the local market,” says Herbert.
“These models bring different strengths to the range, but draw on the company’s longstanding manufacturing experience and global partnerships, practical vehicle capability, modern equipment and its growing international export business.
“People should expect to see JMC test vehicles out and about throughout the remainder of 2026 as we build towards the launch of this marque.”
Since its beginnings in 1968, JMC has built its reputation “through customer loyalty with practical vehicles designed to meet the needs of commercial operators, businesses and private buyers”.
One of JMC’s most significant corporate relationships is with Ford, which became a strategic investor in 1995 and holds a 32 per cent equity stake in the listed company.
The relationship has developed through manufacturing, product development and commercial collaboration, with JMC producing a range of Ford-branded models and components for the Chinese and export markets.
Alongside its domestic business, JMC has expanded its international presence through export markets across the Middle East, South-east Asia, South America and other regions.
