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Ferrari’s first EV sets auction record

Mystery buyer forks out more than $68m for custom Luce at charity sale in California.
Posted on 31 August, 2026
Ferrari’s first EV sets auction record

Ferrari’s first production EV has fetched US$40 million (NZ$68.2m) in a charity sale and become the most expensive new car ever sold at auction.

The Luce, pictured, had an estimate of US$1.1m and was among the lots at the RM Sotheby’s Monterey auction in California this month. All proceeds of the Luce’s sale will benefit educational initiatives through the Ferrari Foundation.

The EV combines supercar performance with SUV practicality and was designed under the direction of Sir Jony Ive, Apple’s former design chief. 

It features four electric motors, two on each axle, and can produce a combined 1,036 brake horsepower.

The Ferrari Luce was launched in May this year and has a distinctive flying-bridge C-pillar, rear-hinged rear doors and few visible shut lines. It is also the first series-production Ferrari to feature a separate subframe.

On the inside is a three-spoke steering wheel and physical switchgear instead of touchscreen menus.

Known as “Chassis 0”, the car that sold at auction is the first production example of the Luce programme and carries a plaque confirming its significance. 

RM Sotheby’s has not named the buyer of the custom Luce, which is finished in Madreperla Semi-Gloss paint developed specifically for this example.